Business Analytics for marketing is focused on providing sellers with the understanding of the key marketing target areas and the analytics solutions.
Marketing Analytics enables provide organizations to
- Visualize a broader view of customers for personalized actions at the right time, place and channel.
- Integrate social media insights across various marketing activities to improve relevancy, segmentation accuracy and revenue.
- Use data-driven decision making to maximize ROI and align business strategies.
The important marketing focus areas for Business Analytics are:
Demand generation – The system provides the ability to comprehend, segment and attract ideal customers and deliver improved campaign performance and contribution to top line revenue, increased customer profitability and decreased direct marketing costs. Demand generation focuses on building awareness and can precisely segment and target the most profitable customers with the right offer at the right time.
Marketing Operations – Marketing Operations professional combine performance management, business intelligence and predictive analytics techniques to help organizations across various industries quickly and easily understand and justify performance by answering three critical questions; “how are we doing?”, “why?” and “what should we be doing?”. Marketing operations can now help increase efficiency and deliver a foundation of excellence with technology, metrics and best practices to support the revenue goals of the business.