Deliver complete, consistent and accurate information that decision-makers in telecommunication companies can trust to improve business performance through IBM Cognos and KCM Solutions. Allow marketing, customer service, product management, operations and finance departments to analyze, understand and align based on insight derived from a wide range of historical and real-time information.
Predict and Prevent Subscriber Churn – While Attracting New Customers
- Develop predictive intelligence and performance dashboards
- Align business processes around a common view of the most influential customers
- Build longer-lasting and more profitable relationships with subscribers
Leverage Dashboards and Scorecards
- Present a unified view of revenues and expenses
- Analyze marketing budgets at the department, project or regional expense level
- Know where you stand relative to the plan with clear, concise and accurate information
Optimize Customer Service with Dashboards and Alerts
- Measure and analyze key metrics to improve business operations
- Gain simultaneous line-of-sight visibility across a vast array of correlated metrics
- View metrics and monitor up-to-the-moment call trends and dynamics, agent performance and SLA performance
Analyze Cross-Platform Advertising Performance
- Efficiently measure advertising results so you can document the value of your network to advertising agencies and enterprise customers
- Predict consumer response to advertising across channels
- Measure actual performance against predictions – as it occurs
Improve Asset Utilization and Optimize Related Labor Costs
- Monitor the health and productivity of your infrastructure equipment
- Centrally view scorecards and dashboards with detailed information culled from multiple business applications
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