Business Analytics

The Challenge

Organizations are swamped with data coming from all different angles. How do you pick out and identify the specific sweet spots that are important to you and your organization’s objectives? What is the sweet spot that is going to enable you to meet objectives which will roll up to the bigger objectives of the organization?

In today’s world, it is not good enough to just know that Sales are up or down for a specific Region or Territory. The current need is to take these insights to the next level. For example, once Sales & Marketing departments identify a potential risk, how can they change their plans to account for this risk? These are the actionable insights the Sales & Marketing department are looking for to make smarter decisions.

The KCM Solutions Process Will Allow You to Do

Our process will allow companies to make better business decisions by allowing each individual department to focus on initiatives which have the greatest impact on profitability. Members of the organization often need to ask 3 key questions to monitor performance:

1. “How are we doing?” – Measure and monitor exactly where the departmental objectives are at a specific point in time. We will help answer where you are on or off track with sales and marketing targets and goals. Use scorecards, dashboards, reports, or analyses to give us real time information of where your initiatives are.

2. “Why is this happening?” – Dig deeper to analyze trends, anomalies and the history behind your sales and marketing performance. Find out the specific details behind your information and put it in context to gain the insights you need to take action with initiatives.

3. “What should we be doing?” – After determining how we are doing and the reasons why, we can create a plan to move your organization forward. Use Predictive Analytics modelling to get an understanding of likely outcomes or use what-if scenario modelling to get an idea of the best and worst case scenarios.

This process will allow the companies to look around corners and see beyond blind spots as they make the next plan moving forward.

Becoming Analytics Driven with KCM Solutions

When business houses become Analytics Driven, they overcome long-standing, sometimes entrenched barriers to better business outcomes. KCM Solutions helps organizations overcome these barriers by making them more aware, focused, aligned, agile with a proactive approach to decision making.

Before	After
Obstructed	Aware: Sales & Marketing Reps have complete and immediately accessible insights into performance to understand performance is on- or off-track.
Distracted	Focused: Sales & Marketing Reps understand the strategy and are able to prioritize their decisions and actions.
Fragmented	Aligned: Sales & Marketing Reps direct their energies and resources toward the actions that truly drive better outcomes.
Rigid	Agile: Sales & Marketing Reps can respond to opportunities and threats through better decisions, actions or both.
Reactive	Proactive: Sales & Marketing Reps can anticipate future outcomes and take the necessary actions either to avoid the downfalls or optimize the advantages.

Ultimately, we will enable your organization to focus on selling, reduce costs and gain actionable insights that will lead to better decision making and better financial performance.